About ReputationDefender

We believe everyone deserves the right to privacy and accurate representation online

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ReputationDefender: the original and the best

We pioneered the digital privacy and online reputation management space, and we continue to lead the field

Proven innovators

ReputationDefender was founded to provide online reputation and digital privacy solutions for individuals and businesses. We were the first business in the space and remain the industry leader.

An inspired mission

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others.

Backed by the best

Supported by top venture capital firms in our early days, ReputationDefender is now part of NortonLifeLock, a publicly traded cyber safety company with 80 million users worldwide.

What our customers think

Questions? Let’s Talk

Schedule a meeting to discuss your executive protection and digital privacy needs

The ReputationDefender difference

Why businesses and individuals have relied on us for over a decade

Proven and established

We’re the oldest company in our industry, having developed over 9 patents since 2006.

Strong customer base

We have served over 300,000 privacy customers, including 1000+ ExecutivePrivacy clients. We also serve tens of thousands of online reputation clients, both individuals and businesses.

Global focus

Headquartered in Arizona, ReputationDefender also has offices in California’s Silicon Valley and the UK. We serve customers around the world in over 100 countries.



We’ve got a great reputation

We consistently win awards for innovation, excellence, and customer service

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  • American Business Awards “Stevie’s” Customer Service Department of the Year—every year running since 2011
  • World Economic Forum Global Growth Company
  • TechAmerica’s 2012 Entrepreneur of the Year: Founder Michael Fertik
  • Privacy by Design Ambassador: Founder Michael Fertik
  • World Economic Forum Technology Pioneer
  • Gartner Cool Vendor
  • Harvard University Innovation Lab Expert-in-Residence: Founder Michael Fertik

We’re part of something big

ReputationDefender is now part of NortonLifeLock Inc., a global leader in consumer Cyber Safety with more than four decades of experience in cybersecurity and identity theft protection.

NortonLifeLock empowers people to live their digital lives safely and is trusted by millions of users in more than 150 countries.

The Norton, LifeLock by Norton, and Avira brands, products, and services are part of NortonLifeLock.

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We’ve won over the toughest critics

Top venture capital firms—including the investors behind Twitter, Seagate, and Lyft—funded ReputationDefender’s early growth

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Questions? Let’s Talk

Schedule a meeting to discuss your executive protection and digital privacy needs